Getting the right people on a webinar when everyone is doing webinars is a big problem these days.

It seems like everywhere we turn, everyone is running a webinar.   As a small business owner, webinars and live seminars are one of the best ways to establish yourself as an expert, get more leads for your medical practice, and sign up new patients.

Most medical practices are spending $3-$10 per registration to a webinar on Facebook.

So how do you make sure you optimize attendance at your next webinar?

The answer is not AUTOMATION.   Don’t get me wrong I’m not anti-automation but people rely too much on it these days.  You’re in a personal business… it’s time to make a PERSONAL connection.

We recently had an “EMERGENCY” call from a prospective client

Dr. Jones was in a predicament.  She has killer content, ran great ads and now had 140 people registered for her webinar.

Her marketing company had strongly recommended that she reach out via phone to all of the registrants.   However she didn’t have the staff in place to make 140 calls.  

The question then became “How do we maximize the $1000 I just spent on FB Ads to make sure I get as many people to show up as possible”?

A Day before the webinar I get a message “Can you help me call these 140 leads? … for my webinar.. Um  tomorrow?”

I mean, it’s not ideal but sure I can have my team PERSONALLY CALL, every single lead and either speak with them or leave a voicemail.  NOT an annoying ROBO call either, a real personal calling from a REAL number in their own area code.

The typical process is to connect with the lead IMMEDIATELY when they register for the webinar so they realize it’s a real person, real webinar, real IMPORTANT.

However, a call the day of the webinar is absolutely acceptable as a backup.

Jumping Into Action

Personally I love solving problems.  Luckily I had the infrastructure in place to be able to help Dr. Jones with her problem.

We uploaded all 140 leads in our call system and two agents called ALL 140 leads and either left a voice message or asked them to CONFIRM they would be on the call.

The key to making sure people show up to the webinar is to ask for the commitment.  When you make a promise to another human you’re more likely to follow through on that promise.

In fact, I’ve found that it’s about FOUR TIMES more likely.

So screw the ROBO Calls

We were able to personally connect with about 30% of the list.

The results...

After the webinar was complete we saw the results of our hard work.  33 people were active on the webinar.  And 7 opted in for a consultation during the webinar.

Not only that, my team called the other 26 participants to try to get them booked for a consultation and another 2 booked.  So 9 total consultation appointments from the one webinar.

When you’re selling an end product greater than $2000 and have a 50% close rate you’re making more than $8000 on one webinar.  What great return on investment!  Especially when it costs less than $2 per lead to get them to attend with my follow up process.

Interested in learning more about how we can help you get more attendees in your next webinar?  Schedule a meeting with me at www.BusinessLeadMaximizer.com/schedule-a-call