How to Fill Your Calendar With Strategy Calls

The Problem Most Online Course Creators Face

Most Online Course Creators or Online Educators rely solely on automation to sell their programs and to book strategy calls.  Which is fine…  if you want to leave about 40% of the cash on the table.

This happened to me recently.

There I was watching TV, surfing Facebook on my phone and eating dinner.  You’ve been there right?   What else are you going to do when quarantined!

I saw an advertisement on Facebook for a course on marketing consulting services, it looked interesting so I clicked on it, watched the VSL (Video Sales Letter), scrolled endlessly to the bottom to see how much it was, clicked on the button, filled in my details…

PHONE RINGS… it’s my mother.

30 minutes later … ‘cause it’s never a short conversation with mom.  I’m back to my cold Pad Thai, TV and Facebook on my phone.   

Oh wait, what did I click on .. ugh nevermind.  Back button to the feed, refresh to see what new is happening in the Facebook world.

Meanwhile the Marketing Course I was looking at, now has my info, but NOT a purchase.  So of course I’m going to get a few emails … every day, telling me how I need the course.  But by then I’ve talked myself out of it.

WHAT IF ….

After I put in my details, I got a phone call, from someone offering to finish the transaction for me?  Or offers me a free “strategy” call with the course creator.  Yes we all know those calls are sales calls, but I’ve usually gleaned some bits of great information from them even if I didn’t buy, ESPECIALLY if it was with a good educator.

I did sales for a couple of fairly big names in the Online Education space. 

One of which had an outbound call team who would do exactly the above, and they would set appointments on my calendar for strategy calls with people who didn’t do the final purchase.

As it turned out about 40% of the calls booked on my calendar were from the outbound call team.  60% were auto booked by the clients themselves who went all the way through the funnel.

40%!  That’s huge.

And if you’re selling a course between $497 and $1997, it totally makes sense to do the additional outreach to get people on your program.   

Let’s do some simple math.   Let’s say you get 20 leads in a week however only 6 of them auto-book a call on your calendar.   So my outbound call team calls the other 14, sure we’ll call them all… and continue to call them over 30 days until they book a call or tell us they’re not interested.

Of those 14, 4 book a call.   3 will show up, and 2 will buy.  That’s an additional $1000 - $4000 per week additional revenue you could generating or ($52,000 - $208,000) annual revenue… nothing to sneeze at.

I want you to succeed so here is your implementation plan over the next several weeks.

You already have your funnel setup so now all you need to do is integrate a phone call when someone gives you their details but doesn’t book a call.

And more importantly you need to follow up on those great leads over the next 30 days.   In fact I have a full process you can download for free, just download and implement my scripts, set it up in your CRM system and start dialing for dollars, pounds, euros, bitcoin...

You can download that free guide here

I hope this was helpful.

If you’d like to chat about how I can provide this service for you, schedule a free consultation call at www.BusinessLeadMaximizer.com/schedule-a-call