In today’s digital age, webinars have become a popular medium for businesses to showcase their expertise and connect with their audience. Are you organizing a webinar to attract more attention and clients for your business? If the answer is yes, then a detailed strategy is needed. While growing the attendee list sounds easy, it’s actually a lot of hard work—and even after that, keeping those attendees engaged throughout can be quite challenging at times. There’s no need to worry, though. This blog post will give you insights on how to boost your webinar attendance and make the most of your efforts.

The Problem: Low Attendance Rates

Webinars have become a popular tool for businesses to showcase their expertise and establish trust with their audience. These virtual events provide an excellent opportunity to exhibit your skills, making it easier for your attendees to know, like, and trust you.

I frequently conduct webinars, which I’ve found to be an incredibly effective mode of communication, regardless of whether there are two or 2000 participants. At the end of the day, you’re still addressing an audience that is eager to learn from you.

Imagine you’ve created the perfect webinar script, spent hours designing a high-converting landing page, and invested in Facebook advertising to drive traffic. You start receiving registrations, but as the webinar day approaches, you wonder how many of these registrants will actually attend. Will it be 10%, 15%, or even 50%?

The Solution: Voice Confirmation Calls

Automation is great for many things, but it’s not enough to get people to take action and show up for a webinar. A recent study found that people who received a voice confirmation call were four times more likely to attend the webinar than those who only received a voicemail, text, or email. So, how can you make these calls work for you?

Recently, I have been testing an approach with some of my clients. We pick up the phone and call people immediately after they register for the webinar to ensure they’re committed to showing up. Do you also make voice calls to everyone who signs up for your webinar?
Consider this: people are busy and often spend their time online. They are constantly bombarded with webinars and landing pages, and on the day of the actual webinar, they can easily forget. They may receive a text message reminding them, but by then, an hour or so has passed. They may have already made plans and decided to catch the replay later. Inevitably, they get sent the replay and may or may not watch it, eventually.

If you haven’t been making those calls, let me help you with a script to increase conversions! A conversion occurs when someone registers and attends the webinar.


Step 1: Ask what prompted them to sign up for the webinar

When calling your registrants, first express your excitement about their interest in your webinar. Then, ask them what prompted them to sign up. This not only makes them think about the problem they’re trying to solve, but it also helps them articulate why attending the webinar is important.

Asking, “What prompted you to sign up for this webinar?” prompts potential attendees to consider why they registered – what problem are they looking to solve? As a result, it reminds them why it’s important to actually attend.

To further encourage attendance, my team has been trained to acknowledge why attendees want to go: “Ah, now I see why this is important to you.” This not only builds the excitement to attend but also reinforces the underlying reasons for signing up.

Step 2: Inquire about any specific questions they’d like addressed

Next, ask if they have any specific questions or concerns they’d like addressed during the webinar. This not only shows that you care about their input, but it also makes them feel more invested in the webinar, increasing the likelihood of them attending.

When we ask, “Do you have any particular questions?” or “Is there something specific you’d like addressed on the webinar?” we invite our audience to take ownership of the event. By doing this, they feel that their participation is necessary for them to get answers to their concerns and are more likely to show up. 

Plus, it allows us to take note of their questions and incorporate them into the presentation so that everyone benefits.

Step 3: Confirm their attendance

Lastly, confirm their attendance by asking if you can count on them to be there. This creates a sense of commitment, as people generally like to keep their promises.

Asking someone if they’ll attend your webinar at the end of a phone call is a great way to get them to make a promise to you – and people generally like to keep their promises. This small request translates to a higher attendance rate of 30%, 40%, or even 50%.

Though it can take up to two or three minutes per call to dial, leave a voicemail, or go through the scripting, if you have a hundred people registered for your webinar, it’s worth the four hours of work for that significant boost in attendance.

Did a Study

Over the course of a couple of weeks, my little study led us to make over 2000 calls. The results that emerged from analyzing this data are quite eye-opening: people who received a voice confirmation were four times more likely to show up for the webinar than those to whom we left voicemails but couldn’t get in touch. This finding dovetails with another important insight: those who rely solely on text messages or emails might be leaving money on the table!

To maximize return on investment, try out a voice confirmation. You’ll see more people showing up for the webinar—and more conversions too! So go ahead and try out the script I provide, along with a three-question template and a simple, step-by-step guide that will help you get more people onto your webinar!

Making It Work for You

While making these calls may seem time-consuming, the potential increase in attendance rates makes it worthwhile. If you can’t dedicate the time yourself, consider outsourcing this task to a team. In such cases, consider outsourcing it or delegating it to someone else. Luckily, Business Lead Maximizer can help you with that.

I am excited to share these expertly crafted scripts with you, designed to showcase the real impact of putting in that extra effort to confirm registration in person. Even with the advancements in technology, talking to registered participants over the phone remains a tried and true method for obtaining valuable insights that shape the trajectory of your webinar. The insight gathered in this manner can significantly enhance the quality of your webinar, ensuring that it is not only well attended but leads to significant conversions.

A top-notch webinar translates to more business for you, more help for those in need, and ultimately more revenue generated from your hard work.
In the end, don’t be afraid to go head-on and embrace voice confirmation calls, and try your hand at personalized outreach targeting proven segments with an abundance of success. It’s totally worth the effort; if done correctly, you will break webinar attendance barriers and achieve maximum ROI for each program. And of course, let us not forget that real, genuine interaction creates a sense of belonging for potential attendees and allows you to build strong relationships, which is one of the foundations of success. So go ahead and include voice confirmation calls into your webinar strategy today and watch your webinar attendance soar! Don’t just take our word for it, though—give it a shot for yourself and see how quickly you can start achieving better results. Schedule an impact call right now and make attendance records with a great webinar.

Do you want to impress prospects with an impactful voice confirmation for a webinar? Let’s schedule an Impact Call and discuss how I can help you elevate key points, add value to your brand, and create a lasting impression. Diving deep into the subject, we can explore how it can benefit your business.

Don’t wait, take the first step by scheduling a call today. Together, let’s work towards growing your business!