Are you feeling like just another face in the crowd when you reach out to prospects? Get ready to shake off those feelings and make a compelling impression that ensures your prospects WILL call you back! As a solopreneur or solo practitioner, one of the best ways to start connecting with people is by showing them how much value they can get from working with you—this directly leads to more business and prosperity. But don’t worry if this sounds easier said than done; we’ve got practical tips on how to add value, so your prospects come calling for more. Keep reading, and let’s get started turning these relationships into something special for both parties!

The Need for Closure

Are you putting into practice adding value to your prospects so you can get them to call back, especially using voicemail? I don’t know about you, but when somebody sends me an email, I’ll first look at it to see if there’s value to it, and then I’ll respond.

I generally don’t listen to my voicemails very often. So if you ever call and leave a voicemail and it takes me a while to return your phone call, that’s probably why. But I’ll tell you who I do respond to on their voicemail. That is somebody who has added value and has created an open loop in my brain, which makes me want to call them back and close it.

So what is an open loop in the brain? 

Well, an “open loop” is pretty much when you’re watching a soap opera or one of your favorite TV shows that leaves a cliffhanger at the end. This is where you’ll be on the edge of your seat, saying, “What’s going on?” or “What just happened?” In other words, this is what makes you hooked so you tune in next time, right? A typical open loop is one where there are unanswered questions. 

You’ve been in touch with them before, but they haven’t responded to your messages yet. Now what?

Here’s how you can get someone to call you back. 

1. Leave a message that adds value to them. 

Instead of saying, “Hey, I’m trying to give you a call again, …., ….., …..”  give a reason to call back. 

Everybody’s busy. Nobody wants to just make sure to remember to call anyone back pronto. That’s generally not at everybody’s top of mind. Therefore, you need to give a reason for someone to call you back. 

Here’s an example that worked very well for me:

“My business partner and I were just discussing your situation recently, and I think we have a really good solution for you. Can you give me a call back at ______?” Then, leave your phone number. 

Imagine getting that in an email. You will feel valued knowing that someone was thinking about you, and he brought in a business partner to think about as well. Additionally, now they want to discuss something that will make your business better. 

There’s an open loop. To close that loop in your brain, you’re going to need to call back and get the information.

When you start leaving messages like that, where you’re genuinely caring about the person and it is truthful, and then you leave an open loop, they will call you back. On the other hand, if you close the loop on the call and tell them exactly what you’re discussing, including the solution, they’re not going to call you back. Worse, they may not do business with you. 

The whole point is to get them to call you back so you can schedule an appointment and then do business with them. 

2. Tone it well

Let’s say somebody has contacted you, but for whatever reason, you have been trying to get them on the phone and they just aren’t responding to you. No responses to emails, texts, and so on and so forth. You need to get a voicemail that gets a little bit more aggressive, maybe in terms of getting them to call you back.

It might look something like this: 

Prospect: Hey Tom, I got your email about working with me on the XYZ problem that I have.

Tom: Well, I have a special program that I think would be a perfect fit for you as it relates to the XYZ problem. Please give me a callback and I’d be happy to fill you in on the details. 

If someone says they are interested, but then you try to get in touch with them and they don’t respond, using this method can help you. Something like this will get a response 9 times out of 10. 

By understanding the need for closure, you can use that knowledge to your advantage when leaving voicemails. Messages that add value and are spoken in a positive tone will encourage prospects to call you back. Remember, the goal is to add value to your prospects so they’ll WANT to call you back. If you need help getting started or have any questions, please don’t hesitate to reach out. We’re here to help. Until next time, take care.

Are you looking to go the extra mile and really knock your prospects’ socks off? Let’s schedule an impact call so that I can support you in highlighting key points sure to leave a lasting impression. It’ll be worth it. Schedule an impact call with me today so we can continue this conversation over the phone, and find out how it could help your business grow.